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'Using businesses to improve lives...'

May 15, 2015

was being talked about by Blake Mycoskie, founder of TOMS, in his interview with Inc Magazine. Two great cause marketing initiatives this month (May 2015): ONE DAY WITHOUT SHOES by TOMS From May 5 - May 21, Instagram your bare feet with hashtag #WITHOUTSHOES to give a new pair of shoes to a child in need. More details here. GREAT AMERICAN SHAKE SALE by SHAKE SHACK "Throughout May, Shake Shack guests who donate $2 or more to No Kid Hungry will receive a card for a complimentary hand-spun shake - valued at $5 - redeemable on their next visit. One hundred percent of donations will benefit No Kid Hungry." More details here.     Continue Reading →

☰ featured on Bloomberg ☰

April 03, 2015

On a typical Tuesday morning (March 10), an editor emailed us requesting for our Shoe Deodorizer sample for a photoshoot. She's writing an article on charcoal products for Bloomberg's BusinessWeek and yahoooo we'd be part of it. That's the awesome randomness of pioneering a new product and building a brand. The journey is filled with ups and downs but it's these awesome randomness (e.g. a review from a customer, a new retailer placing their first order after six years of our initial approach) that make the journey so worth it. Here's the featured article:http://www.bloomberg.com/news/articles/2015-04-02/dark-detox-activated-charcoal-s-cleansing-benefits Dark Detox: Activated Charcoal’s Cleansing Benefits Looking to detox? Forget fasting—try some activated charcoal Photographer: Travis Rathbone for Bloomberg Businessweek Ever Bamboo shoe deodorizer (in case you have trouble... Continue Reading →

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